Marketing Manager CV Example & Template
A complete two-page CV for a B2B marketing manager with eight years across UK agencies and software firms, followed by what marketing directors and recruiters check first. Use the layout, then replace the budgets, channels, CAC and pipeline figures with your own, and state any qualification exactly as the awarding body names it.
Last reviewed October 2026
Example Marketing Manager CV
Sophie Brennan
Marketing Manager, B2B demand generation and content
Bristol, UK
Profile
Marketing manager with eight years of experience, the last three leading demand generation for a 120-person B2B software company. I manage a team of three and a £420,000 annual budget across paid search, paid social, SEO, email and events. I report on pipeline and cost per acquisition, not clicks. Looking for a senior marketing manager or head of marketing role in a growing UK business.
Experience
Marketing Manager
Jan 2023 – Present
Stackwell (B2B software, 120 staff) · Bristol
- Own a £420,000 annual marketing budget and a team of three; report monthly to the CEO on marketing-sourced pipeline and customer acquisition cost (CAC).
- Grew marketing-sourced pipeline from £1.6m to £3.1m a year and cut blended CAC from £4,200 to £3,100 by moving spend from broad display to branded and high-intent search.
- Raised Google Ads return on ad spend (ROAS) from 2.4 to 3.6 through search term clean-up, negative keyword lists and landing page tests and A/B tests run in VWO.
- Rebuilt the HubSpot lead scoring and nurture flows, lifting marketing qualified lead to sales accepted rate from 38% to 57%.
- Doubled organic sign-ups from 410 to 830 a month in 14 months with a content programme of 36 articles and a technical SEO fix list.
Digital Marketing Executive, then Senior Executive
Jun 2019 – Dec 2022
Brightloop Agency · Bristol
- Ran paid search and paid social for 11 clients with combined monthly budgets of £95,000, keeping average ROAS above 3.0 on e-commerce accounts.
- Set up GA4 and Google Tag Manager tracking for 14 client sites, fixing conversion tracking errors that had hidden around 20% of sales.
- Led email programmes in Klaviyo for two retail clients, taking one from 14% to 24% of online revenue from email in a year.
- Presented monthly performance reviews to clients and kept 10 of 11 accounts through two annual renewals.
Marketing Assistant
Sep 2017 – May 2019
Avonside Home Interiors · Bath
- Managed the company's Instagram and Facebook pages, growing combined followers from 3,200 to 9,800 and driving 11% of web orders.
- Wrote and sent a fortnightly newsletter to 12,000 subscribers with an average open rate of 31%.
- Coordinated three trade shows, including stand design, print and lead follow-up, collecting 640 leads.
Education
BA (Hons) Marketing, 2:1
2014 – 2017
University of the West of England
CIM Diploma in Professional & Digital Marketing (Level 6)
2021 – 2022
Chartered Institute of Marketing
Skills
Demand generation and funnel reporting · Google Ads and paid search · Paid social (Meta and LinkedIn) · SEO and content strategy · GA4 and Google Tag Manager · HubSpot and lead scoring · Email marketing · Budget management · A/B testing and conversion optimisation · Team leadership · Agency and freelancer management
Certifications
- Google Ads Search certification (Skillshop), renewed 2025
Why this Marketing Manager CV works: what shortlisters check first
Revenue metrics, not activity
Marketing directors look for pipeline, revenue, CAC, return on ad spend (ROAS), conversion rates and payback, rather than impressions and followers. Tie each number to a budget and a period. If your work sits at the top of the funnel, show how it fed sales through marketing qualified leads and the share accepted by sales.
Budget and team ownership
State how large a budget you manage, the channels it covers and the size of your team, including agencies and freelancers. A manager who controls £420,000 across six channels is read differently from one running one channel. Say who you report to, as that shows how close you were to commercial decisions.
Channel depth with real tool names
Name the platforms you run, such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, Google Tag Manager, HubSpot, Klaviyo or Semrush. Show which channels you have actually led and which you only briefed. A generalist CV is fine, but it should still show one or two channels where your results are strongest.
Testing and measurement habits
Strong marketing managers test, measure and stop what does not work. Mention A/B tests, attribution set-up, tracking fixes and the decisions your data led to, such as moving budget between channels. Employers also care that you can build a clean GA4 and CRM set-up, because poor tracking makes every number unreliable.
Qualifications named exactly
The Chartered Institute of Marketing (CIM) offers qualifications from a Level 3 Foundation Certificate to a Level 7 Postgraduate Diploma, and Chartered Marketer is a membership status rather than a qualification. List the exact title and level you hold. Platform certificates like Google Ads Search are useful extras, but they do not replace results.
Key skills recruiters look for
How to write each section of a Marketing Manager CV
Profile
Give years, sector, budget and team size in the first two lines, then the channels you lead and one headline result. State the role you want next. Avoid 'creative and strategic thinker' unless the rest of the page proves it.
Experience
Open each job with the business and your budget. Write three to five bullets using this order: action, channel or tool, number. Use pipeline, CAC, ROAS, conversion rate and organic traffic, with the period and the starting figure.
Skills
Keep to tools and disciplines you could be tested on. Group by channel, analytics and management if the list is long. Match the adverts: GA4, HubSpot, Meta Ads, SEO and so on. Drop outdated tools.
Qualifications
List your degree and any CIM level with the exact name. Add platform certificates with the year, because Google and Meta certificates need renewing. If you are studying towards the next CIM level, say which one and when.
Portfolio and links
A link to campaign examples, a case study or articles you wrote can help, especially in content and brand roles. Show results next to the work. Never include confidential client figures without permission.
More example bullet points
Strong Marketing Manager CVs lead with measurable impact. Here are examples of the kind of bullets that make recruiters stop scrolling:
Grew organic traffic from 50K to 300K monthly visits through content strategy and technical SEO program
Managed $500K annual paid media budget achieving 3.2x ROAS across Google, Meta, and LinkedIn channels
Built email nurture sequence converting 18% of trial users to paid, up from 6% baseline
Common Marketing Manager CV mistakes
- Reporting vanity metrics such as impressions and followers with no link to leads or revenue.
- Naming a budget or result with no period, starting point or channel.
- Listing every platform you have logged into, instead of the ones you can run.
- Claiming 'Chartered Marketer' status when you hold a CIM qualification, which is a different thing.
- Taking credit for an agency's or team's result without saying what you personally decided or did.
Full guide
Marketing Manager CV guide: what recruiters actually look for →
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How to tailor your Marketing Manager CV for each application
Every Marketing Manager job posting is different. The skills they prioritize, the seniority they expect, the setting — all of it shapes what your CV should emphasize. A CV that gets an interview at one employer can miss at another, even for the same job title.
The fastest way to tailor your CV is to paste the job description into NextCV. The AI reads the posting, maps it to your experience, and rewrites your bullets to match what the employer is scanning for. 1 free preview, no signup required — you only pay when you want a clean PDF download. Sign up free for 3 more.
Marketing Manager CV FAQ
What should a marketing manager CV include?
A profile with years, sector, budget and team size, then experience with results such as pipeline, CAC, ROAS and conversion rates. Add your tools, qualifications like CIM and platform certificates, and keep it to two pages. Put the best numbers on the first page.
Which marketing metrics should I put on my CV?
Use the ones that link to revenue: marketing-sourced pipeline, customer acquisition cost, return on ad spend, conversion rate, lead-to-customer rate and organic sign-ups. Always give the period and where you started, so a reader can judge the change.
Do I need a CIM qualification to be a marketing manager?
No, but it helps in some sectors and with traditional employers. CIM offers levels from Foundation Certificate to Postgraduate Diploma. Many managers get hired on results and tool skills alone. If you hold a CIM award, list its exact title and level.
Are Google Ads and GA4 certifications worth listing?
Yes, as a short line. Google Ads Search certification shows you know the platform, but it expires and is easy to get. Put the year next to it, and let your ROAS and pipeline figures carry the weight.
How do I show marketing results if I worked in a small team?
Be specific about your share: the channels you ran, the budget you controlled and the change in a metric while you did. Small teams often make a hiring manager more confident that you can own results, so say what you decided yourself.